Why Won’t Apple Intelligence Run on the Regular iPhone 15?

Apple is set to introduce a groundbreaking feature in iOS 18 known as Apple Intelligence, or “AI” for short. This innovative technology heavily relies on device power, making it exclusive to the current iPhone 15 Pro and 15 Pro Max models. If you wish to experience AI, you must either own one of these latest Pro devices equipped with the A17 Pro chip and 16-core Neural Engine or consider purchasing the upcoming iPhone 16 by autumn.

However, the exclusion of AI from regular iPhone 15 and iPhone 15 Plus models is not merely a sales tactic. In an interview, Apple executives elaborate on the necessity for increased power to ensure optimal performance of the new AI system.

During “The Talk Show” at WWDC 2024, Apple’s top managers discussed the intricacies of Apple Intelligence. John Giannandrea, Apple’s Head of AI/Machine Learning, explained that running AI models on older devices is possible but impractical due to the computational intensity. The bandwidth, Apple Neural Engine size, and device power are crucial for efficient model operation.

While Apple aims to integrate new features into older devices, the hardware requirements for Apple Intelligence are demanding. The latest Pro generation iPhones excel in processing speed and memory capacity, enabling them to handle AI tasks effectively.

Overall, Apple’s dedication to innovation is evident in its approach to incorporating advanced technologies like AI into its products. The company’s commitment to enhancing user experience through cutting-edge features highlights the significance of hardware capabilities in driving technological advancements.

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This article originally appeared on our sister publication Macwelt and was translated and adapted from German.