Watch Apple’s new ads showcasing Apple Intelligence

Apple has officially launched Apple Intelligence on iPhone 16 and iPhone 15 Pro devices, introducing new features to enhance user experience. Along with the release, Apple has unveiled two promotional videos showcasing some of the key functionalities.

The first video focuses on the Apple Intelligence Writing Tools feature, which aims to improve the quality of written communication by offering options to make messages sound more professional, friendly, or concise. The video depicts a scenario in an office where a casual message is transformed into a more formal tone using the Writing Tools feature.

The second video highlights the ability of Apple Intelligence to create personalized memory movies quickly and easily. In the video, a mother uses her iPhone to create a heartfelt birthday present for her husband, showcasing their family’s memories over the years.

Users can access these new Apple Intelligence features by updating their compatible devices to iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1. For a comprehensive overview of all the new features, users can refer to a DailyTech article.

Apple has also announced that more Apple Intelligence features will be rolled out in December, promising further enhancements to the user experience.