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Google Rumoured to Release YouTube Premium Lite

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1 year ago

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YouTube interface on a tablet - Streaming lifestyle shot

YouTube is reportedly planning to launch a more affordable “Premium Lite” subscription for its streaming service, according to a report from Bloomberg.

The new tier is targeting users who are more interested in non-music video content such as vlogs, video essays, exercise videos, tutorials, game playthroughs, podcasts, and more.

Although the exact pricing has not been disclosed, YouTube previously tested a Premium Lite subscription in select countries between 2021 and 2023. The Verge reported that a user in Australia mentioned the plan included some ads and was priced at 8.99 AUD, half the cost of a regular Premium membership.

The Premium Lite plan is expected to launch initially in the US, Australia, Germany, and Thailand, with no information on a UK release yet.

If the pricing model follows that of Australia (half the cost of the standard subscription), it could be around $7 per month in the US and approximately £6.50 per month in the UK.

Additionally, find out how to avail of a student discount for YouTube Premium.

This article was originally published on our sister site M3 and has been translated and adapted from Swedish.

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