Explore the online world of Apple TV’s ‘Severance’

Apple has been actively expanding the world of the Apple TV+ series “Severance” with online materials, e-books, podcasts, and other content, drawing in enthusiastic fans. Leveraging its platform power, the Cupertino tech giant effortlessly distributes supplementary material that enhances the show’s storytelling, offering viewers more insights into the enigmatic Lumon Industries and its characters.

For fans of the series, a companion podcast featuring creator Ben Stiller and star Adam Scott explores the behind-the-scenes details of filming and production.

As the most popular Apple TV+ series to date, “Severance” has garnered praise for its cinematic techniques, direction, and production design, resonating with audiences due to its reflection of societal discontent in America.

The show’s exploration of themes like capitalism, work-life balance, corporate control, and technology has broadened its appeal beyond traditional sci-fi audiences.

The marketing strategy around the “puzzle box-style” series, where online content is integrated into the show, harkens back to similar approaches used for cult classics like “Lost,” offering fans additional clues and insights into the show’s mysteries.

Unlike “Lost,” the creators of “Severance” have assured viewers that they have a clear direction for the series, adding to the excitement of deciphering online clues.

Below are some supplemental materials that expand the universe of “Severance” and provide hints about its future:

Official Companions

• “Severance: The Lexington Letter,” published by Apple Books, offers a companion story from the perspective of a Lumon Industries employee uncovering dark truths about the employer.

• The Macrodate Refiner’s Orientation Booklet is included, featuring a Lumon version of Microsoft’s Clippy, offering guidance to newly-severed employees.

• “The You You Are,” available as an e-book and audiobook, provides the first 8 chapters of Dr. Ricken Lazlo Hale’s enlightening work on self-discovery.

• Tune in to the Severance Podcast with Ben Stiller & Adam Scott for a deeper dive into the show’s details and interviews with cast members.
• Explore Lumon Industries’ LinkedIn profile to learn more about the company’s founder and principles.

• Engage with “Severance” creator Dan Erickson in his Reddit AMA for official insights and responses to fan theories.
• Access the free fan experience on Roku for exclusive content and interviews related to “Severance.”

• Follow Lumon Industries on TikTok for engaging video content related to the show.

• Explore Lumon Industries on various social media platforms like X, Instagram, Threads, and YouTube for additional content and insights.
• Join “Severance” communities on Reddit and Tumblr to discuss theories, share fan art, and more.
• Leave a review for “The You You Are” on Goodreads to share your thoughts with other readers.

Fan-Made Fun

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