Xiaomi Reportedly Partners with Goertek to Chase Success of Ray-Ban Meta Smartglasses

Xiaomi is known for its wide range of products, including phones, vacuum cleaners, massage guns, and now possibly electric cars. According to a report from Chinese media 36kr, Xiaomi is rumored to be working on smartglasses that will rival Ray-Ban Meta.

The report suggests that Xiaomi is collaborating with Goertek to develop AI-assisted smartglasses that will compete with Ray-Ban Meta in terms of features such as AI functions, integrated speakers, and camera modules. Interestingly, Ray-Ban Meta smartglasses are not officially available in China.

Insider sources suggest that the Xiaomi smartglasses are expected to launch in Q2 2025, possibly in time for the Mi Fan Festival in April, which celebrates Xiaomi’s founding anniversary. Xiaomi co-founder Lei Jun aims to ship over 300,000 units of the smartglasses.

While Xiaomi has previously explored XR hardware, it appears that they are now making a more significant push into the smartglasses market. Other Chinese tech giants like Baidu, OPPO, vivo, Huawei, Tencent, and ByteDance are also reportedly working on their own smartglasses projects, indicating a growing interest in this technology in China.

Overall, it seems that 2025 will be a pivotal year for smartglasses in China, with major brands looking to capitalize on the success of products like Ray-Ban Meta Smart Glasses.

At its Baidu World Conference, Baidu announced the Xiaodu AI glasses, a collaboration with Xiaodu set to launch in China in the first half of 2025, further highlighting the trend towards smartglasses in the Chinese market.

With the potential entry of various Chinese companies into the smartglasses market, it will be interesting to see how competition and innovation drive the evolution of this technology in the coming years.