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Trump is beating Harris in the TikTok war — here’s why
There is a new battleground in the election: TikTok.
Both Donald Trump and Kamala Harris are trying to increase their presence on the platform to reach young voters, with Trump making a bigger impact.
Trump has 12.5 million followers compared to Harris’s 6.2 million, even though they both joined TikTok this summer.
There are 1.6 million posts under Trump’s hashtag compared to three-quarters of a million under Harris’s hashtag.
Trump is active on TikTok, posting videos with popular influencers and creating engaging content related to his catchphrases and rallies.
His rise to TikTok fame has been well-received, with billions of views on his videos.
On the other hand, Harris’s engagement on TikTok is lower, with a focus on campaign footage and produced clips from her speeches.
Trump has been closing the gap with young voters, especially among young men, while Harris has gained ground with young women.
Despite concerns about TikTok’s ownership, both candidates are utilizing the platform to reach a younger audience who rely on social media for news.
Overall, TikTok has become a crucial platform for reaching young voters and engaging with a demographic that may not be traditionally involved in politics.
For Trump, TikTok provides a direct way to connect with a younger audience and bypass traditional media channels.
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