Toys

Introducing Danish Brand FLEXA Toys to Australia

Published

7 months ago

June 5, 2024

FLEXA: Move, Create, Imagine, Explore

FLEXA is more than just a toy brand. It’s a world of wonder and imagination, where children can move, create, and explore to their heart’s content.

Founded in Denmark in 1972, FLEXA has been creating toys that inspire and engage for over 50 years. Each toy is meticulously crafted with FSC and PEFC certified wood and finished with eco-friendly varnishes, free from solvents and toxic colorants, ensuring our kiddos can play safely and sustainably.

What sets FLEXA toys apart is their focus on open-ended play. Each toy is designed to encourage creativity and imagination, rather than dictating how a child should play with it. This allows children to explore their own interests and develop their own unique play patterns.

Origin: Denmark
Age range: 18 months+
Australian website: danishbydesign.com.au
The name FLEXA refers to the flexibility of their designs and products.

If you’re looking for toys that spark your child’s imagination and help them learn and grow, look no further than FLEXA. With their wide range of high-quality, sustainable toys, FLEXA has something for everyone.

FLEXA Cafe, Shop & Food Collection

FLEXA play shop and cafe being used by children

On one side, your little shopkeeper can be checking out groceries, engaging in conversations with customers, and boxing everything up for shoppers to take home. Flip the shop header board around and your little entrepreneur will have a cafe to serve customers, write up the day’s specials, and even hone those budding numeracy skills while ringing up the bill.

The FLEXA Shop & Cafe fosters social skills like empathy, language development, mathematical skills, and the magic of imaginative role-playing.

- Age range: Shop & Cafe 3+, Accessories 2+

Accessories: Cash register, crates of fruit, vegetables, fish & meat, and groceries.

FLEXA Kitchen Collection

Two children playing with the FLEXA Kitchen set

Watch as your mini-MasterChef explores the functional wonders of this space, storing pots and pans like a pro and transforming the removable sink into the perfect mixing bowl for those pretend baking sessions. Even the stove knobs make a realistic clicking sound when turned, adding to the immersive experience.

The FLEXA Kitchen helps your child develop their fine motor skills and imagination, and learn about cooking and healthy eating.

- Age range: Kitchen 3+, Accessories 2+

Accessories: Pot & pan set, tableware, pizza, birthday cake, ice cream set, costume set

FLEXA Car Track Collection

Child playing with the FLEXA car track and accessories

They’ll be developing their fine motor skills and hand-eye coordination when building the car track while you teach them about traffic rules, spatial awareness and how to make meaning of real-life situations.

The FLEXA Car Track helps your little L-plater develop their problem-solving skills.

- Age range: Car track 2+, Accessories 18 months – 2+

Accessories: Safari animals and jeep, car track accessories, cars, truck and crane, parking garage

FLEXA Airport

This adorable playset is the perfect way for your little pilot to create and run their own airport. With a plane, runway, control tower, cones, and small signs, the possibilities for imaginative play are endless.