Massive generational gap: Gen Z flocks to multiplayer, while 55+ sticks to single-player

Editor’s take: Publishers and developers need to pay attention to generational preferences in gaming. While younger players are leaning towards live-service PVP games, there is still a significant audience for single-player adventures. It’s important to monitor how these preferences evolve with each new generation.

New research has uncovered a clear generational divide in game genre preferences. MIDiA Research conducted a study with 9,000 gamers from various countries, revealing that players aged 16-24 prefer online PVP games over single-player ones. In contrast, gamers over 55 overwhelmingly favor single-player experiences without online components. The graph below illustrates this trend across different age groups.

The appeal of PVP games to younger players may stem from the social interaction and competitive nature of these experiences. Convincing them to switch to single-player games could be challenging. On the other hand, older gamers appreciate the focus and storytelling found in solo adventures.

Interestingly, the data also shows a decline in couch co-op among players aged 35 and above, despite their nostalgia for split-screen multiplayer games. Online gaming seems to have replaced the need for local multiplayer gatherings.

Despite the popularity of PVP games, the majority of gamers still prefer single-player experiences, according to the research. This presents an opportunity for developers to capitalize on the demand for well-crafted solo adventures amidst a saturated PVP market.

To maintain the appeal of single-player games, analysts recommend strategic release timing. Launching these games during quieter periods in the gaming calendar could attract players seeking a change of pace from online multiplayer titles.

Image credit: Sean Do