Gadgets
YouTube Now Displays Adverts When Paused
YouTube has been working on introducing new advertising formats on its platform for a while now. It’s no surprise that this plan is now being implemented, especially after Google’s recent restrictions on ad blockers.
The company has confirmed to The Verge that advertisers will now be able to display ads when users pause a video. While YouTube claims to have received a positive response from both advertisers and viewers during testing, some users on Reddit have already encountered these ads on the pause screen, expressing shock and annoyance.
Ads spotted in the wild
The reaction to the new form of advertising is mixed, with concerns about interrupting the viewing experience. While YouTube insists that the ads will not be disruptive during video pauses, users have raised issues about the annoyance of being bombarded with ads when simply pausing a video momentarily.
Amazon is also exploring similar advertising opportunities on Prime Video, aiming to integrate ads seamlessly. Companies are experimenting with ways to make advertising more lucrative and creative, regardless of viewer preferences.
One potential benefit of this new advertising approach is that YouTube promises to reduce the number of regular ads shown on videos in exchange.
But what about the UK?
While the new ad format has not yet been introduced in the UK, it’s likely to happen soon. In the meantime, the best way to avoid these ads is by subscribing to YouTube Premium.
This article was originally published on PC-WELT and has been translated and adapted from German.
-
Destination3 months ago
Singapore Airlines CEO set to join board of Air India, BA News, BA
-
Tech News7 months ago
Bangladeshi police agents accused of selling citizens’ personal information on Telegram
-
Motivation6 months ago
The Top 20 Motivational Instagram Accounts to Follow (2024)
-
Guides & Tips5 months ago
Have Unlimited Korean Food at MANY Unlimited Topokki!
-
Guides & Tips5 months ago
Satisfy Your Meat and BBQ Cravings While in Texas
-
Gaming4 months ago
The Criterion Collection announces November 2024 releases, Seven Samurai 4K and more
-
Self Development7 months ago
Don’t Waste Your Time in Anger, Regrets, Worries and Grudges
-
Toys6 months ago
15 of the Best Trike & Tricycles Mums Recommend