Streaming execs think TV’s future looks a lot like its past

The streaming industry is entering a new phase, with user growth slowing down and a focus on profitability. Big players like Netflix, Amazon, and IAC are discussing the future of streaming in interviews with The New York Times.

Key themes emerging include more ads, higher prices, and a shift towards profitability over growth. Streaming services are raising prices and introducing more affordable tiers with ads to attract customers.

Ad-supported streaming is on the rise, potentially influencing the types of content produced. While executives are still pursuing prestige TV, there is a growing emphasis on reaching a mass audience through ad-supported content.

Predictions for the future of streaming include increased investment in live sports, more bundling, and possible service shutdowns or mergers. Executives believe streamers need at least 200 million subscribers to be competitive.

While some changes are welcomed, there is a sense that streaming may not be significantly different from traditional cable TV. Despite advancements like on-demand viewing, challenges remain in terms of fair compensation for talent.