X is rolling out support for 4K video uploads

X has announced that select creators will now be able to upload videos in 4K resolution, a move aimed at increasing user engagement and preventing them from turning to other platforms like YouTube or Vimeo. The feature will soon be available to all premium subscribers, as stated in a post by X’s engineering account.

Previously, paying subscribers could upload videos in 1080p resolution up to 8GB in size and around three hours in length, according to X’s support page. With the introduction of support for 4K resolution uploads, there may be changes to the size limit for subscribers.

Since being acquired by Elon Musk, X has been encouraging users to share more video content by gradually increasing upload limits for subscribers.

Earlier this year, the platform introduced a dedicated feed for vertical videos, complete with a shortcut on the home page of its mobile apps, in an effort to take advantage of the uncertainty surrounding TikTok’s ban in the U.S.