Tech News
Here’s everything Apple announced at the WWDC 2024 keynote, including Apple Intelligence, Siri makeover
It’s WWDC 2024 keynote time! Each year Apple kicks off its Worldwide Developers Conference with a few hours of just straight announcements, like the long-awaited Apple Intelligence and a makeover for smart AI assistant, Siri. We expected much of them to revolve around the company’s artificial intelligence ambitions (and here), and Apple didn’t disappoint. We also bring you news about Vision Pro and lots of feature refreshes.
Here’s how to watch the archive of WWDC 2024.
Developers should expect hardware and software updates, per the usual, and some other items we initially thought would be unveiled. Brian Heater also went on Equity to dish. Now sit back and relax while the team runs down all of the biggest news in an easy-to-skim digest.
Apple to work with AI partners beyond OpenAI
In a post-keynote event, Apple SVP Craig Federighi confirmed that the company would work with other third-party models beyond OpenAI, with Google’s Gemini model being highlighted as the first example. He clarified that Apple had “nothing to announce right now, but that’s our general direction.” Read more
Elon Musk lumps OpenAI, Apple together
Tesla, SpaceX and xAI exec Elon Musk took to X to continue his campaign against rival OpenAI, threatening to ban Apple devices from his businesses “if Apple integrates OpenAI at the OS level,” among other responses and reactions to the conversations around WWDC on X. Read more
Apple Intelligence’s (limited) availability
Before you get too excited about putting Apple Intelligence to the test, check if your devices are new enough. Only the iPhone 15 Pro and 15 Pro Max, along with iPads and Macs with M1 or newer chips, will be able to run the new features coming alongside Apple’s AI push. Read more
ChatGPT in Siri
Apple is bringing ChatGPT, its AI-powered chatbot experience, to Siri and other Apple apps, powered by OpenAI’s GPT-4 and other generative AI models. Read more
Apple Intelligence is an image and emoji playground
One of the Apple Intelligence-powered features coming in iOS 18 will allow iPhone users to create AI images of people they’re messaging with — a feature that works something like an AI-upgraded Bitmoji. The goal, of course, is to make your “everyday conversations more enjoyable.”
Apple Intelligence will have an understanding of who you’re talking with in a messaging conversation, so if you want to personalize that chat with a custom AI image, you can create one on the fly. Read more
Apple TV+
For those of you who use Apple TV+, there is a new feature called InSight. The feature will allow viewers to learn actor names and song titles as they appear on the screen. Lauren Forristal writes that it’s similar to Amazon’s X-Ray technology, where Fire TV users get an overview of actor bios and behind-the-scenes information while watching TV shows and movies.
What stands out about InSight, however, is its Shazam-like functionality, which highlights the song playing in the TV show or movie and gives users the option to add it to an Apple Music playlist to listen to later. Read more
Siri
Apple also made some enhancements to its smart assistant, Siri. These include adding some generative AI features that make Siri seem more natural and more personal. There’s also a new glowing light. And, Siri can also handle stumbles in speech and better understand context. Plus, for those who would rather type, you can do that now. Read more
Apple Intelligence is here
The new feature is called Apple Intelligence (AI, get it?). The company promised the feature will be built with safety at its core, along with highly personalized experiences.
“Most importantly, it has to understand you and be grounded in your personal context, like your routine, your relationships, your communications and more,” CEO Tim Cook noted at WWDC Monday. “And of course, it has to be built with privacy from the ground up together. All of this goes beyond artificial intelligence. It’s personal intelligence, and it’s the next big step for Apple.” Read more
That covers the consumer side of things, but WWDC is a conference for developers, and Apple revealed how developers will soon be able to bring the Apple Intelligence experience into their software. A number of AI features will be added to existing SDKs, allowing for generative AI image generation, or new prompts to Siri, to allow devs to expand the Apple Intelligence footprint. Read more
Apple’s new Passwords app
While you can already use your iCloud account to store and sync passwords across your devices, it wasn’t easy to figure out. Now, the company introduced a Passwords app. Some of the features include a new column on the left that lets you more easily navigate your password collection. For instance, you can view all your passwords or just Wi-Fi passwords (a new addition), passkeys or codes that aren’t related to a website or service. Read more
Smart Script in iPad
A new “Smart Script” feature will clean up your handwriting when using an Apple Pencil to write in Notes. Apple says it’s making handwriting your notes even smoother and straighter. The feature improves the appearance of your writing as you write by using on-device machine learning to recreate your handwriting from your notes. You’ll see your own handwriting, just smoother and more legible. Read more
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