Dealt turns retailers into service providers and proves that pivots sometimes work

Dealt, a French startup previously known as Mon Super Voisin, recently secured a €6 million funding round ($6.5 million at current exchange rates).

The startup underwent a significant pivot, which has proven to be successful with this latest funding round. This serves as a valuable lesson for early-stage founders considering a pivot.

Originally functioning as a freelancer marketplace for home tasks, Mon Super Voisin allowed users to find help with various tasks such as mounting a TV or assembling furniture.

However, the company realized that many of these tasks were one-time services that did not lead to repeat customers. Users would often bypass the platform and pay service providers directly.

After analyzing their business, Dealt discovered that a majority of users were actually retail customers in need of post-purchase services. This led to a shift towards building a service platform for retailers instead of individual customers.

Dealt’s new approach involves partnering with retailers like Mr. Bricolage to offer installation services for products purchased in-store. This new distribution strategy benefits both retailers and service providers, creating a more efficient and aligned ecosystem.

By acting as a software-as-a-service startup, Dealt charges retailers a monthly subscription fee to access their platform, allowing them to generate new revenue streams by offering services to customers.

Currently, Dealt works with various retailers and e-commerce clients to provide a range of services beyond just installation, such as repairs, data transfers, and appliance resale.

The €6 million funding round is led by La Poste Ventures, with participation from other investors. Dealt plans to expand to other European countries next year, starting with Belgium, Switzerland, and Spain.

With 10,000 service providers, 500 retail stores, and 40 e-commerce clients, Dealt is poised for further growth and success in the coming years.