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5 personal care innovations that lived up to the hype in 2024

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ring, hair dryers, water flosser, bed

Many personal care products claim to be innovative, but few actually deliver on their promises. Companies often use buzzwords without conducting thorough research to create truly new products. However, there are some beauty and wellness products that stand out for their forward-thinking approach. This year, we saw some notable offerings, from high-tech sleep and activity trackers to cutting-edge hair dryers. These products actually deliver on their big promises.

(Editor’s Note: This is a section from Popular Science’s 37th annual Best of What’s New awards. Be sure to read the full list of the 50 greatest innovations of 2024.)

Grand Award Winner

Oura Ring 4 by Oura: A wellness tracker with a slimmer profile and beefier features



It’s not easy for an activity tracker to win a Best of What’s New Award, and even more rare for a brand to win twice. The Oura 3 fitness tracker was recognized in 2021 for its innovative approach to period tracking. The Oura Ring 4, launched on October 3, goes beyond being just a refresh. This model is more comfortable with flatter sensors in the band and a new Smart Sensing algorithm that enhances its capabilities.

The Oura Ring 4’s sensors adjust to your activity and physiology, providing accurate data on blood oxygen levels, heart rate, respiration, and more. The ring can last up to eight days on a single charge and the redesigned Oura App offers valuable insights on sleep quality, recovery, stress, fitness, and fertility. With a range of sizes and finishes, the Oura 4 ring is one of the most wearable wearables available.

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Custom-Jet Oral Health System by Proclaim: Finally, a true alternative to flossing

 a gadget with a mouth-shaped attachment


Flossing is often seen as a hassle, but the Proclaim Custom-Jet Oral Health System offers a true alternative. This device, which may look like a regular water flosser, is unique in its design. It features a custom-molded mouthpiece with up to 60 water jets that clean between teeth and beneath the gum line quickly and effectively. The device can accommodate multiple mouthpieces, making it convenient for a whole household to use.

Bond Shaper Curl Rebuilding Treatment by Olaplex: A quick fix for damaged curls

 bottles and boxes of olaplex products


Olaplex has become known for its bond repair treatments, and the Bond Shaper Curl Rebuilding Treatment is no exception. This treatment uses a proprietary peptide to target curls and rebuild damaged bonds. It leaves curls looking healthier and bouncier without focusing solely on making hair smooth and sleek.

Pod 4 by Eight Sleep: Personalized bed temperatures that feel just right

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